Google My Business (GMB) is a free tool from Google that helps business owners manages their online presence across the search engine and its growing portfolio of utilities. SEO professionals use GMB listings to leverage a location-based strategy.
Creating a GMB listing is the first step to local search success. And for good reason, GMB offers the greatest blow for brands seeking local exposure. A feature like Google’s Local Search emphasizes the need for a GMB listing for both new and established businesses.
When someone searches for a business or place near their location, they’ll find local results across Google, in places like Maps and Search. For example, you can probably find local results if you search for “Italian restaurant” from your mobile device.
We try to show you the kind of nearby restaurant that you’d like to visit. To improve your business’s local ranking, use Google My Business to claim and update your business information.
You may find that your business doesn’t show up for relevant searches in your area. To maximize how often users find your business in local search results, ensure that your business information in Google My Business is accurate, complete, and engaging. Once a new listing is created, a Google Maps location is then generated. That synchronizes with traditional Google Search for ease of access and search ability. It certainly helps that the clear majority of organic searches come from Google – around 90% for worldwide search engine market share.
It also shows the value of a GMB listing and effective local SEO. Completing your Google My Business listing correctly, and optimized all possible facets of the tool. Doing this will also give the most leverage for your business on Google and third-party platforms that use the Google Maps API to generate location information for users.
These are paid ads that drive traffic to your website. The PPC experts at AWS design and complete successful campaigns through search ads, social media ads, remarketing and Google shopping ads, etc.
You must know whenever a consumer come to Google for any search nearby, it is 46% local searches on Google Business Page for your business information. It is necessary to keep in mind about business keywords to rank your business high on GMB. Local tracking number also plays vital role to show up businesses on GMB. It is recommendable to always keep Google Business Page updated with current business number for customers reach and conversion
In order to optimize Google Business Page one should always be clear with the differences of business services or products with their competitive business holder. Showcasing business interior/exterior images on Google Business Page helps to boost ranking on Google and it is ease for customer’s understanding due to visual presentation.
Posting once or twice a week is also a key to enhance your Google ranking. Generating reviews, using keywords in reviews and responding to reviews specially every negative review improves customer satisfaction, hence this process is also a part of optimization. Adding and updating Social Media pages on Google Business page regularly plays important role in ranking business on Google.
Also, regular visits to GMB page for example once in a week and keeping all business information updated and fresh with well written description improve ranks of businesses on Google.
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